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Web analytics

This is minimum example of a web_analytics service call. For a more comprehensive example, consult our full notation guide.

 

Service call

POST https://api.snoobi.com/1.0/statistics/web_analytics

 

Minimum payload example

{
    "account": "<your_snoobi_account>",
    "metrics": [
        "visits"
    ],
    "start_date": "2013-05-01",
    "end_date": "2013-06-07"
}

 

Response example

{
    "details": {},
    "total_rows": "1",
    "data": [
        {
            "visits": "47562"
        }
    ]
}

 

Dimensions

Time related dimensions

 

DimensionDescription
minuteData summarized by minute
hourData summarized hourly
dayData summarized daily
weekData summarized weekly
monthData summarized monthly
hour_of_dayData grouped by hour of day
day_of_weekData grouped by day of week. Eg. Monday, Tuesday..

Entry method based dimensions

What was the traffic source for the visit

 

DimensionDescription
entry_methodVisits that made entry by an entry method
search_engineVisits that made entry by search engine
search_termVisits that made entry by search term
organic_search_termVisits that made entry by organic search term
sponsored_search_termVisits that made entry by sponsored search term
typing_urlVisits that made entry by typing url
social_mediaVisits that made entry by social media
referring_domainVisits that made entry by external domain
referrerVisits that made entry by a referrer
advertisementVisits that made entry by advertisement
advertisement_mediumVisits that made entry by advertisement medium
advertisement_typeVisits that made entry by advertisement type
advertisement_campaignVisits that made entry by advertisement campaign
directoryVisits that made entry by directory
unknown_entry_methodVisits which entry method we didn’t catch ( first page view stored was internal )

AdWords and E-commerce based dimensions

 

DimensionDescription
has_ordered Visits where an order was placed
ecommerce_product Visits where a specific product was ordered
adwords Visits that came through adwords
adwords_advertisement Visits that came through adwords advertisement
adwords_keyword Visits that came through adwords keyword
adwords_negative_keyword Visits that came through adwords negative keyword
adwords_advertisement_group Visits that came through adwords advertisement group
adwords_campaign Visits that came through adwords campaign
adwords_country Visits that came through adwords country
adwords_city Visits that came through adwords city
adwords_click_type Visits that came through adwords click type
adwords_device Visits that came through adwords device
adwords_domain Visits that came through adwords domain
adwords_network Visits that came through adwords network

Content based dimensions

What content visitors consumed

 

DimensionDescription
urlLogical url on website
pageLogical page on website, might contain multiple urls
landing_pagePage as initial page view / entry
sectionLogical section on website, might contains usually multiple urls
landing_sectionSection as first page view
goalTarget action of the website, url, mailto-link, outlink, javascript event
in_site_search_engineUsed search engine on the website
in_site_search_termUse any in-site search engine with specific search term

Visitor based dimensions

 

DimensionDescription
countryCountry visitor was from (code)
regionRegion visitor was from (code)
cityCity visitor was from
organizationISP / Company visitor was recognized to
organization_typeType of the organization
turnover_classClassified turnover
employee_classClassified employees
browserBrowser visitor used
browser_versionBrowser visitor used
operating_systemOS visitor used
operating_system_versionOS visitor used
operating_system_languagelanguage user had
screen_resolutionScreen resolution
color_depthColor depth used
flash_versionFlash version used
java_supportDid browser support java
visitor_deviceWhat device did the visitor use
visitor_device_typeWhat type of device did the visitor use
bouncerDid the visitor bounce
business_lineTOL business line
visitor_historyWas the visitor new or returning. Accepted values: ‘new’ = new visitor, ‘returning’ = returning_visitor
visitSingle visit
visitorSingle visitor

Criteria

How to limit visitors based on behaviour

 

CriteriaDescription
page_viewsmin,max
ratingmin,max

 

Metrics

 

MetricDescription
visitsDistinct sessions/visits from targeted segment on interval
visitorsUnique visitors/persons from targeted segment on interval
new_visitorsVisitors that were first time on site on given interval
returning_visitorsVisitors that were not first time on site on given interval
page_viewsNon-contextual:  Sum of page views segmented visits madeContextual: Number of page views visitors made on context ( viewed page / in-site searches )
page_views_per_visitNon-contextual:  Sum of page views per segmented visits madeContextual: Average number of page views visitors made on context  Non-contextual:  Sum of page views segmented visits madeContextual: Number of page views visitors made on context
durationNon-contextual: Seconds visitors spend on site on targeted segment on intervalContextual:  Seconds visitors spend on context on targeted segment on interval
duration_per_visitNon-contextual: Seconds visitors spend on site on targeted segment on intervalContextual:  Seconds visitors spend on context on targeted segment on interval
entriesFirst hits in context ( total, entry method, content )
entry_rateRate of first hits in context
exitsContextual: Number of visits ended their visit on context ( on page, on section, after in-site search etc. )
exit_rateContextual: Number of visits ended their visit on context divided by interval all visits
bouncersNumber or visits that made only one page view on visit
bounce_rateRate of number of visits that made only one page view on visit
conversionsNumber of visits that made desired action
conversion_rateRate of number of visits that made desired action
advertisement_costCost of advertisement(s) on interval ( cost is calculated daily )
cost_per_conversionCost per conversion. Cost divided between conversions.
conversion_valueMonetary value that conversions generate
average_visits_per_dayDaily visits divided by interval dates
average_visitors_per_dayDaily visits divided by interval dates
out_of_all_visitsNumber of segmented visits divided by all interval visits
out_of_all_visitorsNumber of segmented visitors divided by all interval visitors
new_visitors_rateVisitors that were first time on site on given interval / divided by all interval visitors
returning_visitors_rateVisitors that were not first time on site on given interval / divided by all interval visitors
advertisement_cost_per_visitCost of advertisement(s) on interval ( cost is calculated daily ) divided by segment visits
conversions_goal_[id]Number of visits that made desired action for a specific goal.The [id] is an unsigned integer unique id for the goal.
conversion_rate_goal_[id]Rate of number of visits that made desired action for a specific goal.The [id] is an unsigned integer uniqueid for the goal.
conversion_value_goal_[id]Monetary value that conversions generate for a specific goal.The [id] is an unsigned integer unique id for the goal.
visits_rating_group_[id]The number of visits on a rating group. The [id] is an unsigned integer unique id for the rating group.
points_rating_group_[id]The maximum points for a visitor in the rating group. The [id] is an unsigned integer unique id for the rating group.
turnover_classOrganization turnover class. Valid for visit, organisation and visitor dimensions
employee_classOrganization employee class. Valid for visit, organisation and visitor dimensions
organizationName of the organization
main_business_lineMain business line of the organization
Adwords
impressionsNon-contextual:  Sum of page views segmented visits madeContextual: Number of page views visitors made on context ( viewed page / in-site searches )Non-contextual:  Sum of interval all adwords impressionsContextual: Sum of interval adwords impressions in context ( eg. impressions on specific ad )
clicksNon-contextual:  Sum of interval all adwords clicksContextual: Sum of interval adwords clicks in context ( eg. clicks on specific ad )
ctrNumber of clicks divided by impressions
cpcCost per click
max_cpcMax cpc
daily_budgetDaily budget
Ecommerce
ordered_productsNumber of ordered products
turnoverSum of order values on segmented interval
ordersCount of orders
turnover_per_orderturnover divided by orders
revenueSum of turnover and conversion_value metrics
Contextual
page_views_beforeSum of page_views that happened before specific event ( goal, order, in-site search )
page_views_afterSum of page_views that happened after specific event ( goal, order, in-site search )
visits_beforeCount of visits that happened before specific event ( order, goal )
time_spent_on_beforeDuration visitors spend on site during session before making the action ( goal, order, in-site search )
average_page_views_beforeAverage page_views per visit that happened before specific event ( goal, order, in-site search )
average_page_views_afterAverage page_views per visit that happened after specific event ( goal, order, in-site search )
average_visits_beforeAverage number of visits that happened before specific event ( order, goal )
average_time_spent_on_beforeAverage duration visitors spend on site during session before making the action ( goal, order, in-site search )
visit_start_timeThe start time of a visit
visit_end_timeThe end time of a visit
ip_addressThe ip address of a visit
visitor_detailsThe details of a visit. Detail element containing the following information:- visitor_number- total_visits
rating_detailsThe rating information of a visitor. Detail element containing the following information:- rating_group_id- rating_group_name- rating_group_points
technical_detailsThe technical details of a visit. Detail element containing the following information:- operating_system_id- operating_system_name- operating_system_version- browser_id- browser_name- browser_version- flash_version- java_support- screen_resolution
organization_detailsThe organization details of a visit. Detail element containing the following information:- organization_id- organization_name- organization_type_id- organization_type_name- country_id- country_name- region_id,- region_name
click_pathThe click path of a visit. Detail element containing the following information:- click_id- direction- time_stamp- page_id- page_name- entry_method- advertisement_id- advertisement_name- external_referrer

– search_term_id

– search_term_name

– search_engine_id

– search_engine_name

– referring_domain_id

– referring_domain_name

– social_media_id

– social_media_name

– goal_id

– goal_name

– directory_id

– directory_name

– order_id

– in_site_search_engine_id

– in_site_search_engine_name

– in_site_search_term_id

– in_site_search_term_id

landing_pageThe landing page of the visit. Detail element containing the following information:- landing_page_id- landing_page_value